What is MADA?

The Midtown Arts and Design Alliance (MADA) is a bold model for creative and cultural communities to share governance, programming, and resources in Santa Fe’s Midtown.

Interested in learning more about MADA and taking part in shaping Santa Fe’s next chapter? We want to hear from you!

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Current Alliance Members

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CENTER Santa Fe

CENTER Santa Fe is a non-profit that supports socially and environmentally engaged lens-based projects through education, public platforms, and partnerships.

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Creative Startups

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Currents New Media

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Girls, Inc

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Little Globe

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MAKE Santa Fe

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MASS Design Group

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Santa Fe Art Institute

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Santa Fe Indigenous Center

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The University of New Mexico

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Vital Spaces

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YouthWorks

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Our initial 2024 fundraising goal is $5m. By reaching this and other feasibility goals, we will work with the City of Santa Fe to transform four acres of the campus now owned by the City of Santa Fe, repurposing 50,000 sq ft of striking buildings by Ricardo Legoretta and the military barracks.

The programmatic and architectural vision has been developed by our MADA Alliance member, MASS Design Group.

A Shared Mission

We aim to enrich the Santa Fe community by providing shared, creative spaces that amplify underrepresented voices and foster equity, unity, and belonging.

Our vision incorporates extensive community engagement and collaboration spanning five years, with contributions from local residents and artists about their ideas, hopes, and dreams about the future of Midtown.

Read the Public Report

Listening to Community Needs

“Economic factors like housing and studio space make it difficult for young artists to thrive. MADA can address these issues by providing affordable workspace and fostering a creative community.”

— MADA Member
A rendering of a future MADA outdoor space

Our Impact Goals

When complete, MADA will serve as a new arts center that expands the story we can tell about art, culture, and creativity in our city. Reach out if you want to get involved or have ideas on ways to measure positive impact.

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Cultural

To bring together Santa Fe’s north and south sides through a creative nexus

Cultural
02

Economic

To bridge creative practice with education and career pathways for people of all ages

Economic
03

Community

To provide accessible, all-ages programming that celebrates our multicultural community

Community
04

City

To ensure Santa Fe’s relevance as a cultural and creative mecca for generations to come

City

Our Focus

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Community Connections

To create the first creative hub of its kind for Santa Fe, bridging the north and south sides.

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Affordable Space & Programs

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Art as Social Change

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Workforce Development

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Greater Midtown Partner

A rendering of a future MADA workshop and studio space

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